Where do you post all the media generated from your public relations Campaign and all your blog posts? On your social media pages, of course! Social media marketing, when done right, can lead to more customers, more traffic, and more conversions, and it’s here to stay.
Think of your social media networks as channels for your brand’s voice. Brands who engage on social media channels enjoy higher loyalty from their customers and enjoy better search engine rankings (SEO). Google and other search engines may be calculating their rankings using social media presence as a significant factor, because of the fact that strong brands almost always use social media.