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The Uncommon Dog Unleashes Hot Products to Keep Canines Cool and Comfortable During the Dog Days of Summer!

/PRNewswire/ – Did you know that dogs cannot cool themselves through sweat like humans? They pant to cool off and have small sweat glands in their paws, but that leaves them vulnerable to hot temperatures. That’s why it’s especially important for dog lovers to make sure their canine kid does not get over-heated and dehydrated. Heatstroke is serious and can lead to brain and organ damage, heart failure and even death. There are many products on the market today designed to keep your dog cool during the hot summer months. Below is a list of the best from the Internet’s premier shopping site for dog lovers, The Uncommon Dog.

Climate Right Dog House Air Conditioner

ClimateRightTM is a sensible small and portable air conditioner. This product is made for outdoor dog houses. It helps prevent heat stress / heat stroke and purifies air and dehumidifies. ClimateRightTM lets you affordably control the environment in your pet’s dwelling on the hottest summer days. Re-circulated air is constantly being filtered, cleaned and dehumidified. Price: $499.99.

K-9 Koolee Pop-up Canopy Shelter

This is the ultimate portable pet cooling and shelter system designed so that you can take your dog with you everywhere. Providing shelter from the sun and cooling from the heat, the K9 Koolee requires no electricity or batteries to keep your dog cool. Simply soak the polymer inserts in water, put in the fridge, and you’re ready for your outing. Starting at $103.88

Canine Cooler® Thermoregulating Pet Bed

With the innovative Canine Cooler® Brand Thermoregulating Pet Bed, dogs can enjoy the ultimate comfort and the coolest, softest spot in the house this summer. Cushy and cool while remaining dry due to the patented Soothsoft® Comfort Technology. This memory foam comfort bed soothes using water, not electricity, to conform to each pet. Maintenance-free, easily wipes clean, and does not allow fleas or ticks to penetrate it. Starting at: $52.98

Gel-Pedic Thermo Regulating Ortho Pet Bed

The Gel-Pedic Pet Bed is naturally thermo regulating – cooling your pet in warm temperatures (and warming your pet in cold weather). The properties of the Gel Foam regulate your dog’s temperature with the Gel Foam pulling the heat from your best friend. Plus, the Gel Foam molds to your pet’s body contours to relieve pressure that can cause pain and discomfort. Starting at: $62.41

The Kuranda Poly Resin Chew Proof Bed is a perfectly cool choice for the destructive dog. This patented chew proof bed features orthopedic support and comfort with its furniture-grade poly resin frame that allows air to circulate all around your dog, much like a hammock. A medium-sized Kuranda bed runs $84.44.

Since 2009, The Uncommon Dog has been offering discriminating shoppers a wide variety of premium products, like the cooling dog beds, pads and mats shown here. Sales have increased from that first year through end of 2012 by 1,065%. Each product is handpicked and shipped for free. With customers as concerned about service as price, the goal of The Uncommon Dog is to provide exceptional service to help dog lovers find the very best products at great prices. Featuring Personal Shopper Customer Service and a Safe Shopping Guarantee, the site is dedicated to selling products that both owners and their pets will love. Call 888.404.4076 Monday thru Friday from 9-5 Mountain Time for more information.


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Watch Bliss helping a client on 60 Minutes!

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Shopping for pets

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Susan Hartzler “hangs out” with the Los Angeles Times!

Marley’s Mutts on LA’s #1 am show, KTLA Morning News

Alpha Dog PRPuppies healed with help of Grossman Burn Center will aid human patients at hospital

It was their first reunion in weeks and Phoenix and Natalia played as puppies do, wrestling and chasing each other, and occasionally licking the faces of the people gathered around them. | More photos | Video
They've come a long way since a fire destroyed their outdoor kennel in the Mojave Desert in February, and ravaged about 70 percent of their tiny bodies with third-degree burns.

Now about 5 months old, and having undergone several surgeries, skin grafts and other treatments, both puppies -- Phoenix, a brown dachshund mix,

Phoenix with Mike Rojas, the retired firefighter who is adopting her. The now-5-month-old puppy suffered third-degree burns in a fire. (Dean Musgrove/Staff Photographer)
and Natalia, a black pit bull mix -- have risen from the ashes to become therapy dogs for other burn victims.
"I couldn't imagine a better future for them," said Jerry Robbins, 34, whose family dogs gave birth to the puppies.

The recently laid-off construction worker and his wife had arrived home from taking their kids to school in early February when someone told them that their kennel with two litters of puppies -- 11 in all -- was on fire, probably because a heat lamp inside got knocked over.

"My wife started bawling and freaking out, and I just started grabbing puppies and shoving them into her arms and telling her to get over to the house and start getting oxygen in them," Robbins said.

The former volunteer firefighter used an elderly relative's oxygen tank to ease the puppies' risk of smoke inhalation, and then drove them to a veterinary clinic.
Three of the puppies survived unscathed, but four were killed in the inferno.Public Relations

Two injured dogs were eventually put down, but Phoenix and Natalia somehow survived.

Robbins, his wife and their five children tried for about two weeks to care for the puppies on their own, but it was a struggle.

Dr. A. Richard Grossman holds Phoenix while the puppy was being treated for severe burns. (Photo by Alan Goldstein)
of going out for Valentine's Day and celebrating like everyone else, we spent what money we had to buy more medication for the puppies," Robbins said.
"We spent pretty much the last of the money we had to make sure they had what they needed."

Finally, Robbins called Zach Skow, founder of Marley's Mutts, a Tehachapi dog rescue.

"We got a lot of flak in the beginning for not euthanizing them," Skow said. "A lot of people said what we were doing was selfish, that it was not right.

Alpha Dog Public Relations Firm"But the puppies had survived for several days essentially without veterinary care, and I thought we owed it to them to do our best to help."

Skow has devoted himself to rescuing dogs because they helped him recover from liver disease. And this time was no different -- he did some research and found out the Pet Emergency Clinics and Specialty Hospital in Thousand Oaks had the sophisticated equipment needed to treat both puppies.

The clinic took Phoenix and Natalia in, but staff had never seen such serious burns before.

To the rescue came Dr. Richard Grossman, founder of Grossman Burn Center at West Hills Hospital, who had heard about the case and offered to help, pro bono.

The renowned specialist visited the puppies at the clinic two or three times a week for several months, performing surgery and teaching the nurses how to care for them.

"I had a lot of doubt and I was concerned every time I went up there, asking myself `Is this going to work?"' Grossman said. "But lo and behold the `man upstairs' did all the work for us."

It took three months but the puppies, who had arrived at the clinic with burns from the tips of their ears to the tips of their tails, eventually healed.

"Their spirits have been great since the very beginning," Grossman said.

A veterinary assistant at the clinic, Chelsea Cummings, decided to adopt Natalia.

"Everybody who looks at her scars goes, `Oh my God!' but she doesn't see that -- she's just happy to live life," said Cummings, 25, of Camarillo.

"Every time she saw somebody, she was always happy and wagging her tail, even when she had a bandage on that tail," Cummings added.

Retired firefighter Mike Rojas and assistant veterinarian Chelsea Cummings are adopting 5-month-old puppies Phoenix and Natalia, who were burned on over 70 percent of their bodies in a Mojave Desert fire. Both canines will become therapy dogs at the Grossman Burn Center, helping human burn victims. (Dean Musgrove/Staff Photographer)
TV, listens to the radio, is obsessed with sleeping on the bed and loves adventure -- everything is so interesting to her."
Cummings said Natalia will undergo another round of surgery but should require only minimal care after that.

"Dr. Grossman told me, `Whatever you're putting on your face, put it on the dog,' so Natalia actually gets Oil of Olay on her scars every day, which has SPF on it," Cummings said with a laugh.

One of Dr. Grossman's nurses, Elaine Rojas, and her husband, a recently retired firefighter, adopted Phoenix.

They and Cummings plan to have the puppies certified as therapy dogs to visit patients at the Grossman Burn Center.

"I've worked with burn survivors for years, and I know the power of having a story," said Rojas, 56, of Thousand Oaks. "There's nothing that speaks more to a burn survivor than another burn survivor."

Rojas is confident Phoenix will bring hope and inspiration to burn victims.

"She's very sweet dog," Rojas said. "She's a puppy but she learns quickly, isn't afraid, isn't timid."

In a ceremony at the YMCA Conejo Valley in Thousand Oaks today, Phoenix, Natalia and all those who cared for them at the clinic -- which donated the services pro bono -- will celebrate their miraculous recovery.

Marley's Mutts is seeking donations via marleysmutts.com to pay for their training as therapy dogs.

"Even though they were going through a lot of pain, they were constantly surrounded by love and I think they're grateful," Skow said.

"They don't shy away from people -- they love, love, love people, and other dogs."

How to help

Marley's Mutts is seeking donations to pay for Phoenix and Natalia's training as therapy dogs, and for other dogs in their care who need help. To help, go to marleysmutts.com.

Online advise gets shaky welcome

The Queen of Peace, come look in my window

Blue Ribbon's Bruce and Eric Bromberg Go Hollywood -- Grub Street ...

Let’s at your fingertips! Ah the internet world.

KIIS FM features what’s hot in Hollywood – The Renaissance Hollywood Hotel & Spa, of course!

Renaissance Hollywood featured in New York Times Talk

The Jazz Bruch is happening at the Renaissance Hollywood Hotel & Spa



"Lady J" makes the LA Business Journal.

Alpha Dog PR Business

Baldwin was featured in Animal Wellness Magazine.

Alpha Dog PR

"Lady J" Gerard, fashion designer from the J Gerard Design Studio and "Peace Gallery" was featured on the #1 Morning show in Los Angeles, KTLA Morning News!


Take The Heat Off: Article in Animal Wellness Magazine

Mr. Winkle cover

Article Published in Animal Wellness Magazine June 2009 (submitted by Alpha Dog PR for Chillybuddy)

Take the heat off!

Canine hyperthermia can be a significant threat during the summer. Help your dog stay cool and comfortable by learning how to protect him.

by Bob Stalick

We may love the heat, but it’s hard on our canine companions. Whether you live in Arizona or Alaska, your dog is affected by rising temperatures during the summer. And with global warming driving average temperatures up, the situation won’t get any easier for our four-legged friends.

In an odd twist, people’s awareness and knowledge of canine heat issues seems to be inversely related to the average temperature of a particular region. We found that Canadians are generally very knowledgeable and concerned about the thermal welfare of their dogs; in some ways, though, those living in the southern United States are a bit more casual about it. You might say it’s the old story of familiarity breeding contempt.

Basic facts

•Dogs have defective cooling systems. They lose heat only through respiration and their paws, and they don’t perspire like we do. Like any heat producing engine, they radiate heat to the environment. This is a great system for an animal that evolved for life in the taiga and the Ice Age, or cold deserts at night. It’s not so great for a sled dog living in Florida.

•The equivalent of 1,250 calories per square meter of infrared energy strikes the Earth at sea level every hour – and that number is higher at greater elevations. This is approximately the energy requirement for a reasonably active 50-pound dog per day.

•The normal temperature for a dog is 101ºF to 102ºF.

•A dog is considered hyperthermic when his body temperature exceeds 106ºF (The Journal of Veterinary Internal Medicine, 2006, 20:38-46).

•The mortality rate for hyperthermic dogs treated immediately by qualified clinicians is only 50%, due
to irreversible changes in blood chemistry (JVIM, Ibid).

In short, summer is hot, dogs are already hot, and there isn’t a whole lot of room (4ºF to 5ºF) between “doing fine” and “likely to die”.

Doing the math

In dogs, we are dealing with a system already overloaded by the elimination of normal heat caused by burning food for energy. In a walk lasting an hour, the average dog is exposed to almost as much energy as he consumes in a day from food. Even if he absorbs only 10% of the solar influx, he is adding significantly to his thermal load.

The average fit 50-pound dog burns about 1,400 calories per day; that translates to an average of 56 calories of energy burn an hour. That rate goes up if the dog is out for a leisurely walk. Let’s say there are 100 calories of energy to be eliminated. A dog doesn’t occupy anything like a square meter, but is exposed to about a third of the total influx of infrared energy mentioned earlier (1,250 calories/square meter/hour), or about 400 calories per hour. Assuming the same 10% absorption referred to above (based on coat temperature measurements, this is probably a low number) the dog will absorb about 40 calories on an hour-long walk. That absorption is an additional 40% load on an already challenged heat elimination system.

Cool solutions

1. Water, water, water! Your dog should always have plenty of fresh cool water available. If you’re taking your dog for a walk, there are some very neat new devices for carrying water for your dog.

2. Don’t overwork him. Just because he goes nuts when he sees a tennis ball doesn’t mean it’s a good idea to throw it for half an hour when it’s 95º outside. If you’re going to work a dog in warm weather, take a good cue from the best agility and search and rescue handlers: be prepared with lots and lots of water, a good cooling jacket that works properly, and perhaps a cool pond in which to quickly dissipate heat.

3. Provide shade whenever possible. My dog Buddy’s unwillingness to come out of the shade for a walk
was what gave me a clue to develop my own cooling jacket. Shade represents reduced heat influx (though
not entirely) and reduces strain on the dog’s system.

4. Air movement is good, and more is better. A breezy, shady spot on a warm day helps a dog even though he doesn’t perspire. Dogs can lose heat through radiation, helping offload some work from his primary cooling systems.

5. Give him a dip in a pool or stream. Water on the body allows for evaporative cooling. But that cooling mechanism works well only if airflow is plentiful and the heat being absorbed by evaporation comes from the dog, not the environment. One of the problems with older style towel wraps and chamois is that they turn into a sauna underneath because they emphasize water at the exclusion of air. Evaporative cooling is about 80% airflow, 20% water.

6. Watch for the slightest signs of heat stress. Keep in mind, though, that a dog may already be suffering
from heat stress before these symptoms of distress appear.

a. Intense, rapid panting

b. Wide eyes

c. Excessive salivation

d. Staggering and weakness

e. Collapse

7. Use a good quality cooling jacket. I designed the Chillybuddy jacket for Buddy to deal with the real physics and biophysics of the dog’s circumstances. Try to find a product that addresses solar influx, provides enough airflow and/or emphasizes water over airflow. Remember this is not about what’s convenient or
inexpensive for you.

Protecting dogs from hyperthermia is mostly about prevention and common sense. Take the right precautions, and you and your companion can relax and enjoy the summer in comfort.

Knowledge is power

Busting the myths about dogs and heat.

“My dog’s long coat protects him from the heat.”

This has to be the number one myth and it comes in a corollary version too: “My dog is double coated so isn’t bothered by heat.” A fur coat is an insulator; two fur coats makes a better insulator. Yes, it’s true that longer hair helps reduce the heat transmitted from the surface of the coat to the skin. But the longer coat also creates a layer of air that insulates the dog. In this case, that air is heated by two sources: the dog and the outside environment. In the event that the insulating air mass exceeds the skin temperature of the dog, the heat transference will be reversed and flow back to the skin.

“My dog’s short coat protects him from the heat.”

A short coat does help a dog radiate his own heat to the environment better than a longer coat – we all see that in the cold months. But the short-coated dog is that much more likely to absorb heat from solar influx, and a black short-coated dog is most at risk.

“My dog is tough.”

Very popular among those with Dobermans, rottweilers, various American bulldog breeds, etc. A tough-minded dog has the same metabolism as any other canine, but is less likely to let you know he is suffering until he cannot carry on. Add to that the fact that many of these “tough” dogs are black and short-coated, and you have a problem since black attracts heat.

“I walk my dog at night.”

Good, that’s a start. But if it’s 105ºF in Las Vegas at nine in the evening, you and the dog are still being bombarded by radiant energy. Your eyes say it’s dark, but the heat says the world is glowing with radiant thermal energy. If it’s hot, it’s hot.


Just because he goes nuts when he sees a tennis ball doesn’t mean it’s a good idea to throw it for half an hour when it’s 95ºF outside.



The Bonnie Hunt Show

Artist Aimee Hoover came to us with the dream of painting a portrait for her favorite TV Personality Bonnie Hunt. We had to pull some major strings with our contacts at the show but we finally did get the producer to go along with the idea. We love to make our clients dreams come true…

[via Aimeehover.com]

I was completely honored and thrilled when the wonderfully talented and hilarious Bonnie Hunt of the Bonnie Hunt Show (Jerry Maguire, The Green Mile, Cheaper By The Dozen) presented her new (large!) portrait of Charlie, her pit bull mix, on national television.

And a week later I had the chance to thank her in person during a live taping of the show in Culver City, CA. For those of you who are wondering, yes–she is as warm and funny as she seems on TV. I highly suggest checking out her new talk show, if you haven’t already and attending a live taping of the show if you live in the area. It was a blast.



Fox News on Pets

Fox News

Check out this report! A year in the making but our president, Susan kept “hounding” reporter Louise Pennell until she finally agreed to do a sotry on the business behind the pet industry. And the story centered on All Alpha Dog PR clients! You’ll see super star Sailor from PetFlys, Badwlin & Bliss are in beds wearing their Chillybuddy vests, that’s our freind Kika on the Urbanbone bed, she’s holding a bag of Kruncheros form our client Great Life Performance food, the best food around, and on and on.


This is one of our favority stores located in Santa Monica. So naturally, when the opportunity arose to film a segment for Fox News, we called on them and they were thrilled to help out! Check out owner Andrew. He’s a movie star! We got a bunch of our Alpha Dog PR Clients mentioned in the report. Yahoo!

Entertainment to go, cautious consumers in 2009

Getting a client in an Associated Press article is like hitting the lottery! This is sent to hundreds if not thousands of publications and goes over the internet. Sometimes, these stories get picked up by the major tv shows too! Here, we got our Trendhunter Jeremy in an article about the top trends in 2009…check it out!

AP) – What will be the top trends of 2009? Here’s what professional trendspotters forecast:

THE TREND: The “Cuspers”

Marian Salzman, trend spotter, chief marketing officer for Porter Novelli Worldwide

The “Cuspers” are Boomers born between 1955 and 1964, said Salzman.

She predicts the Cuspers, sometimes called Generation Jones, will continue to rise to power. She ticks off a list that includes president-elect Barack Obama, Susan Rice, the U.S. ambassador to the United Nations nominee, and Caroline Kennedy, who could be tapped to run for Sen. Hillary Clinton’s vacant seat.

Unlike older Boomers, Cuspers are more egalitarian, more tolerant and more anxious to make a big difference, she said. Look for more Cuspers in leadership roles, said Salzman. And look for their “let’s get on and do it” message to resonate with the masses, she said.

THE TREND: Detoxing

Anna D’Agrosa and Paige Newman of the Zandl Group

Newman and D’Agrosa see aversion to “toxic spending” _ living above one’s means and buying things they don’t really need or want.

“Lately, several people have even mentioned that the recession almost seems like a blessing because they are now forced to readjust their values and make different choices, says Newman.

Even those who are OK financially are choosing to cut back, place more value on substantive things and focus on personal relationships that are not based on buying.

THE TREND: Credit crunch couture/DIY and upcycling

Jeremy Gutsche, Chief Trend Hunter, TrendHunter.com; Rita Nakouzi, director, Promostyl, North America

Inexpensive designs are getting a lot more attention, says Gutsche.

Designers such as Vivienne Westwood, who made a splash in her spring/summer 2009 collection by emphasizing fashion statements that work on a limited budget, including necklaces made out of safety pins and shawls from tablecloths, are going in that direction, he says.

The credit crunch is also adding fuel to more folks doing it themselves, DIY, says Gutsche. A troubled job market and the need for extra cash will motivate hobbyists to transition their love for their craft into a cottage industry.

That dovetails with “upcycling,” reusing an item so that it doesn’t become waste. The term comes from “Cradle to Cradle” authors William McDonough and Michael Braungart.

“There would be no waste if we upcycle everything that we’ve used,” Nakouzi says.

Last year, Etsy, a site where people buy and sell handmade things, challenged users to create an upcycled object to sell on the site, she said.

Nakouzi said to look for things like a chair cushion made out of old neckties, and more restaurants and hotels using reclaimed materials.

THE TREND: Distraction as entertainment

Ann Mack, Director of Trendspotting at JWT

Content creators are layering a multitude of media into entertainment for simultaneous consumption and engagement, Mack said.

For example, “LittleBigPlanet” users are gamers, social networkers and content creators, “The Hills” ‘Backchannel’ social networking site is where fans can gather to talk about the show as its happening on TV, and author Stephenie Meyer has a playlist that readers can listen to while they’re reading the Twilight series, she said.

“People are almost in an entertainment bubble of sorts,” said Mack.

THE TREND: Mobilize me

Jane Buckingham, president of The Intelligence Group

The year 2008 was all about computer saturation, says Buckingham, with people Facebooking, uploading videos on YouTube and watching television on their laptops.

“But next year your media friend might start collecting dust when a mighty mini version takes hold,” says Buckingham. “With the iPhone, the Bold and the Google phone, we’re beginning to truly be able to take our shows on the road.”


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